ESPN x Samsung
ESPN x Samsung
Designing a Seasonal Media / Ad / Partnership Model - Transform a media relationship for the launch of ESPN DTC into a scalable growth engine.
Architecture
Architecture
• Designed a Revenue–Rights–Relevance partnership framework • Generated eight-figure ecosystem value • Activated Samsung’s O&O ecosystem reaching ~80% of TVs • Unified internal and external teams under one operating model
• Designed a Revenue–Rights–Relevance partnership framework • Generated eight-figure ecosystem value • Activated Samsung’s O&O ecosystem reaching ~80% of TVs • Unified internal and external teams under one operating model
Impact
Impact
• 500M+ impressions • Increased active users and premium device sales • Established a repeatable partnership architecture
• 500M+ impressions • Increased active users and premium device sales • Established a repeatable partnership architecture
© 2026 Mugford Consulting
Let’s talk.
When growth matters — and it has to work — this is where alignment begins.
I work with organizations to:
• Align leadership, incentives, and execution • Design partnership operating models that scale • Turn momentum into measurable growth and lasting strategic advantage
Founder-led. Direct engagement.
Focused on meaningful, scalable work.
Let’s talk.
When growth matters — and it has to work — this is where alignment begins.
I work with organizations to:
• Align leadership, incentives, and execution • Design partnership operating models that scale • Turn momentum into measurable growth and lasting strategic advantage
Founder-led. Direct engagement.
Focused on meaningful, scalable work.
© 2026 Mugford Consulting
Let’s talk.
When growth matters — and it has to work — this is where alignment begins.
I work with organizations to:
• Align leadership, incentives, and execution • Design partnership operating models that scale • Turn momentum into measurable growth and lasting strategic advantage
Founder-led. Direct engagement.
Focused on meaningful, scalable work.