Fallout
Fallout
Building a Transmedia Growth Platform - Turn a major streaming release into cross-platform gaming growth.
Architecture
Architecture
• Originated “Watch. Experience. Play.” linking streaming, gaming, and hardware • Secured and aligned Prime Video, Xbox, Bethesda, and Samsung • Activated Samsung distribution across 27 markets
• Originated “Watch. Experience. Play.” linking streaming, gaming, and hardware • Secured and aligned Prime Video, Xbox, Bethesda, and Samsung • Activated Samsung distribution across 27 markets
Impact
Impact
• 1B+ impressions across 27 markets • #1 played title on Samsung Gaming Hub • Elevated media + gaming credibility
• 1B+ impressions across 27 markets • #1 played title on Samsung Gaming Hub • Elevated media + gaming credibility
© 2026 Mugford Consulting
Let’s talk.
When growth matters — and it has to work — this is where alignment begins.
I work with organizations to:
• Align leadership, incentives, and execution • Design partnership operating models that scale • Turn momentum into measurable growth and lasting strategic advantage
Founder-led. Direct engagement.
Focused on meaningful, scalable work.
Let’s talk.
When growth matters — and it has to work — this is where alignment begins.
I work with organizations to:
• Align leadership, incentives, and execution • Design partnership operating models that scale • Turn momentum into measurable growth and lasting strategic advantage
Founder-led. Direct engagement.
Focused on meaningful, scalable work.
© 2026 Mugford Consulting
Let’s talk.
When growth matters — and it has to work — this is where alignment begins.
I work with organizations to:
• Align leadership, incentives, and execution • Design partnership operating models that scale • Turn momentum into measurable growth and lasting strategic advantage
Founder-led. Direct engagement.
Focused on meaningful, scalable work.